KYRIE 3 "BLK ICE" SHOE BOX PACKAGING

Nike Basketball wanted to provide influencers and athletes with a premium experience for the launch of the new Kyrie 3 BLK ICE shoe. Drawing on the brand's existing "Cut Out of Nowhere" campaign, space150 partnered with Nike Basketball to design and release exclusive packaging for the launch. From a custom logo graphic on translucent black acrylic to a breaking ice treatment that alludes to Kyrie's ability to make opponents look like they're on skates, the packaging was designed to bring both the shoe and the unique personality to life.